WyEd :: education & communication consultancy

Many organisations and businesses haven't yet even considered engaging with schools. But the fact that you are reading this means you might be beginning to realise the potential benefits.

Schools are bombarded with free resources from other companies and organisations who are seeking to get their message across. But many of these materials gather dust in the nation's staffrooms and are never used.

This is because they are usually 'add-ons' to the core planning and resources used by schools. They require teachers to spend time and energy adapting and developing both the resources and their planning. Unfortunately, they are often of poor educational quality and are sometimes seen to be exploitative.

For companies and organisations really wanting to get their messages across, a more intelligent approach is required. Key messages need to be incorporated into the core curriculum rather than as optional add ons. The programme needs to be one of active engagement in schools backed by quality resources of real educational value. Then your engagement in education will reflect the qualities you want to portray.

You need someone with a rare combination of teaching and school leadership with PR and business experience.

Rob Hattersley has taught at a number of very different primary schools, most recently as a Deputy Headteacher. He has successfully implemented a number of initiatives including the Numeracy Strategy, major changes in IT teaching, Workforce Reform and IT investment across a network of schools, all of which involved staff training.

Rob also has business experience with a major housing developer, where he worked for three years to formulate a leading school and community programme from within the PR and Marketing Department. He has also been involved in the voluntary, community and campaigning sectors.

The combination of educational experience with a knowledge of the needs of business and other organisations enables Rob to develop successful schemes to meet client objectives through quality educational engagement.